BoConcept’s new edit was created by their global artistic director, the Danish supermodel, photographer and style icon Helena Christensen.
Original article in our March/April issue of House and Home.
Ever wondered how a world-famous model and photographer styles her home? Consider this your exclusive peek inside Helena’s effortlessly chic world. With homes in New York and along the Danish coast, she’s a firm believer in the power of great design - seamlessly blending colour, texture, and light to create spaces that feel as good as they look.
“I wake up excited to walk through my home, and if I’m out, I can’t wait to return,” she says.
Danish homes are effortlessly layered with art, photographs, and meaningful treasures - and Helena’s coastal retreat is no exception.
The difference? She creates her own. Launched in March, Flora is a breathtaking collection of botanical prints from her personal archive, capturing her love of nature and the beauty in everyday moments. For Helena, great design isn’t just about aesthetics - it’s about emotion.
“A well-designed home can make you feel calm in a chaotic world or energised in a space where you need to focus,” she explains.
“I’ve been a nomad my whole life, and I’ve learned that home is something you create - it’s about beauty, comfort, and self-expression.”
For Helena, design is emotion. “A home should be a sanctuary - calming, energising, and deeply personal.” Her BoConcept edit is a love letter to timeless elegance. Ready to bring a little supermodel-approved style into your space?
Explore her BoConcept edit now, boconcept.com
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